March 2017
Role: New Business Production Manager

The Bronx Armory annually hosts 3,600+ of the top student athletes in track & field competing for the ultimate ‘All-American’ honors in their respective events at the National Scholastics Indoor Nationals. MKG has had a long running relationship with New Balance to help activate moments of interactive storytelling, enabling young athletes share out their experiences. Custom photo booths, mirrored backdrops and other fixtures interspersed around the event footprint were specialized to make social sharing the priority. Participants were invited to use specialized runner swag vending machines and invited to customize product in an exclusive bespoke room once they shared out their content using campaign hashtags. The weekend was a major success, setting the expectations high for the summer’s outdoor nationals later in the year.

Images courtesy of MKG